It’s good know I am ‘on trend’ and am someone who is embracing the fastest evolving revolution in how we use services and products.
5 years ago I got rid of my car and joined ZipCar, the car sharing service. It was a big jump – having always had my own car, it was odd to sell it and adapt to life without 4 wheels. ZipCar works really well – I can book a car online anytime and there is always a new VW Golf available within 500 metres of my house – to use for an hour or a day. No more road tax, fuel costs, lease hiring or insurance – at £6.00 an hour inclusive of fuel and insurance this is a no-brainer. So I no longer have a draining asset.
Its all about experience not ownership
The trend for sharing has really taken off, with people renting out rooms, apartments, clothes and services. Think airbnb, spotify, 5nights.
According to a PwC report, 77 per cent of millennials — young adults born around the turn of the century, who tend to favour “experiences” over “things” — aspire to a pared-down life. Compared with those aged 25 and over, nearly twice as many 18 to 24-year-olds believe that access to material things is more important than ownership. Owning a car is viewed as particularly wasteful.
The economic downturn left many consumers rethinking the necessity of possessions. While the economy has rebounded, many recession-fuelled values have stuck.
The sharing economy is, according to the PwC report, getting “very big, very fast”. About 425,000 people stay at Airbnb properties every night, equivalent to 155 million stays a year — nearly 30 million more than the 127 million stays at Hilton hotels in 2014.
When Emily Loveys, 23, moved to London to study law, she wanted a dog but realised it would be impractical. So she signed up to BorrowMyDoggy, an online service where owners share their pets with local dog lovers. There she found Bramble, who she walks for an hour three days a week. “It’s great because I get out of the house and I get to play with a puppy.”
Imogen Gladwin, 21, is another of Bramble’s walkers. “I miss the companionship,” she said of her own dog, Whisper, who stays with her parents because it is not allowed in her flat in Battersea. “I love the routine and the responsibility of a dog and I love walking.”
Bramble’s owner, Kerry Grainger, 25, said: “When I moved to London I didn’t like the idea of her being stuck in a flat all day. Now I can go to work for the whole day and not worry about her.”