It seems that Tesco have managed to do it again.
Not enough to have lost the trust of the average consumer in the brand, and then a bit of dodgy accounting by the Directors, Tesco have hit a nerve by promoting ‘fun gifts for boys’.
Karen Cole posted a photo of her “superhero-loving” daughter Maggie on Twitter next to the sign at the Tower Park branch in Poole, Dorset.
It has since been retweeted more than 10,000 times.
Tesco apologised and said the sign had been removed, adding it would “make a great gift for both girls and boys”.
Mrs Cole, from Shaftesbury, tweeted: “My superhero loving 7yo daughter not impressed when she spotted this sign in @Tesco today @LetToysBeToys”