Zoe Sugg, better known as Zoella and her boyfriend Alfie, have both become internet phenomena from their ‘vlogs’ (internet blogs to those new to this media channel). Their fans refer to them as a couple as ‘zalfie’.
Zoella is a pretty, 24 year old from Wiltshire but now living in Brighton; she’s a natural on camera and creates vlogs about her life. Zoella’s vlogs split into two – beauty and fashion tips and another covering snippets about her life, – Alfie and other well-known vloggers plus a pet pug which has joined her home.
But the numbers are staggering. Zoella is highly influential through social media, being mentioned by ‘The Telegraph’as one of “Britain’s most influential Tweeters” in 2013. As of December 2014, Zoella’s main YouTube channel has over 6.6 million subscribers and over 300 million video views, and is the 60th most subscribed channel on the website; her second channel “MoreZoella” has over 2.5 million subscribers and over 160 million video views. She also has over 2.5 million followers on Twitter and over 3.5 million on Instagram.
And now she has a book out. Girl Online. Straight in at number one with 80,000 copies sold last week alone.
Is this a new trend? I believe so. What started as a simple vlog has morphed into a celebrity couple – at a book-signing at Waterstones recently, 7,000 people turned up to see Alfie. I don’t think it will be a long time before we see Zoella on TV and in other media. Will the other celeb vloggers follow.
And what about brand endorsement? This cannot be far away either. Watch this space.
Watch a Zoella on YouTube and find out what 6.6m subscribers love..
#zoella #alfie #vlogging #girlonline