Once upon a time Christmas adverts showed happy families around the dining table – smiling stereo-types – grandpa in his cardigan, candy-sweet kids being perfect for the day whilst Mum cooked mountains of roast potatoes an as Dad carved the turkey.. That was my memory for 1980, as Sainsburys brought us Christmas and with Eric and Ernie.
Fast forward to 2014 and we have Oscar – winning stuff.
Let’s start with John Lewis. Last year we had the Hare and the Bear, which had millions of us bleary-eyed whilst Lily Allen sang to Keane’s. $10m to make – not bad – in case you never saw it, take a look.
Then 2014 arrives and we have Monty the Penguin. 5 million downloads off You Tube on the first day! On vocals we have Tom Oddell singing a John Lennon track Real Love. I have to admit – its good.
But then the next day Sainsburys, the UK supermarket chain trump John Lewis in the Xmas 2014 hit list with a World War I-inspired advert showing British and German troops playing football on Christmas Day in 1914. It’s powerful stuff. There has been a lot of comment on the subject matter (WWI) and whether this should have been made at all.
You decide. I think it’s thought-provoking and highly relevant on the 100 year anniversary of the War.